Dr. Sol Cogan’s Interview on “CEO’s You Should Know” with Colleen Grant

Dr. Sol Cogan, owner and clinic director at The Nerve & Disc Institute, was recently featured on CEO’s You Should Know, a podcast hosted by Colleen Grant, President of iHeartMedia/Detroit. In this in-depth conversation, Dr. Cogan shared his personal journey into the world of non-surgical spine and nerve care, the philosophy behind his practice, and the innovative treatments helping patients avoid surgery. The episode provided a behind-the-scenes look at how The Nerve & Disc Institute has become a destination for those seeking lasting relief from chronic back, neck, knee, and neuropathy conditions.

From Personal Injury to Patient Advocate

Dr. Cogan’s path to founding The Nerve & Disc Institute began with a serious injury as a high school wrestler over 40 years ago. After being thrown to the mat and temporarily paralyzed, he was told by eleven doctors that competing in the state championships was impossible. It wasn’t until the twelfth doctor promised he’d be ready in two weeks (and delivered on that promise) that Dr. Cogan saw firsthand the impact of thinking differently in healthcare.

This experience inspired him to focus on solutions that challenge conventional thinking and address problems at their root. Over the years, Dr. Cogan built one of the largest non-surgical single-doctor practices in the country, treating hundreds of patients weekly. His reputation for results led to working with Olympic athletes and professional teams like the Detroit Lions and Detroit Tigers.

Fixing the Problem, Not Just the Pain

During the interview, Dr. Cogan explained that most spine and joint problems are degenerative, meaning they worsen over time. Traditional healthcare often focuses on managing symptoms through medication, injections, or therapy, but these approaches don’t correct structural issues like herniated, bulging, or degenerative discs.

At The Nerve & Disc Institute, the philosophy is different. The goal is to restore function and repair damage through advanced, non-surgical methods. Dr. Cogan and his team developed IntraDiscNutrosis®, a patented process designed to repair discs by using advanced decompression technology to isolate and treat a single disc at a time. This technique creates a vacuum effect that draws in oxygen, water, and nutrients, allowing the disc to heal as much as possible without the risks of surgery.

The same philosophy has been applied to knee care, helping patients avoid joint replacements. In fact, over the past five years, the The Nerve & Disc Institute has seen a success rate above 90% in keeping patients who were told they needed surgery from going under the knife.

Patient Selection and Proven Results

Not every patient who contacts The Nerve & Disc Institute is accepted for care. Dr. Cogan emphasized that out of ten inquiries, only about three or four are accepted as candidates. This selectivity ensures the highest likelihood of success and prevents patients from investing time and resources in treatments unlikely to deliver results.

The evaluation process starts with a phone consultation to rule out contraindications. If the patient is a possible candidate, they undergo a two-day intake process involving a detailed consultation, diagnostic review, and personal examination by Dr. Cogan. He answers the four key questions every patient wants to know: what’s wrong, can you help, how long will it take, and how much will it cost.

The Institute’s commitment to results is backed by a peer-reviewed clinical study published in 2015, showing a success rate of over 90%. These outcomes are achieved through a combination of advanced equipment, targeted rehabilitation, and customized care plans, all aimed at repairing the root cause of the problem.

Changing Lives Every Day

One of the most rewarding aspects of Dr. Cogan’s work is seeing the dramatic improvement in his patients’ quality of life. He shared stories of individuals who came in with severe pain, unable to walk without assistance, and left pain-free after completing treatment. Patients have traveled from across the U.S. and around the world, including members of royal families, to seek his expertise.

Dr. Cogan attributes much of the clinic’s success to his dedicated staff, crediting their training, professionalism, and patient-first approach. He treats patients the way he wanted to be treated during his own recovery, by providing personal communication and even giving patients his cell phone number. For him, it’s about creating a supportive environment where patients feel like family while receiving world-class, non-surgical care.

Contact The Nerve & Disc Institute Today!

Dr. Sol Cogan’s appearance on CEO’s You Should Know highlights the passion, innovation, and patient-focused philosophy that defines The Nerve & Disc Institute. From a life-changing injury in his youth to decades of helping others avoid surgery, Dr. Cogan’s journey is one of determination and results-driven care.

With offices in Clinton Township, Farmington, and Grand Blanc, The Nerve & Disc Institute offers proven, non-surgical treatments for chronic back, neck, knee, and neuropathy conditions. If you’ve been told you need surgery or are living with persistent pain, contact The Nerve & Disc Institute to learn how our approach can help you fix the problem. Don’t just live with the pain!